"If you can create quality art,
|This eBook shows you
21 Ways to
Profit from 40 years of
please read what the bestselling author and artist Carole Katchen says about her book in her own words:
You can hear, read and see that everywhere: We are living in tough times. As an artist you're probably used to that, right? But why are there still those famous artists who seem to sell their art whatever times we are in? Are times really that hard?
The biggest problem for artists during hard times is not about reality, it is about perception: Everyone assumes there is no money. But that is simply not true.
There are always people who have money.
In hard times, though, people are reluctant to spend their money. I continue to sell art, but most of the paintings are less expensive and people generally take longer to make up their mind to buy. I try to find out exactly what they like and show them pieces that will particularly appeal to them. I offer commissioned works. Most importantly, I continue to be patient. If you push them or rush them, particularly in a slow economy, you are likely to lose the sale.
Hard times do not necessarily mean that your life as an artist must become harder, too. All you have to do is to prepare for it and take the right action.
We have all heard the myth of the starving artist. For some reason people think that artists have to suffer in order to survive. It is not true. I have known many artists who are extremely successful. I myself own a nice home, a new car and a very large studio. However, this does not mean that I have not been a starving artist at times during my career. There was one year early in my career when I returned all the Christmas presents I had been given. I took them back to the stores where they were purchased and insisted on cash refunds so that I would have enough money to pay my rent. But that year was an exception and there have been very few times as desperate as that.
I teach an occasional workshop and I sell some of my writing about art, but my painting sales have kept me going for years. When I first started out, I didn’t have any idea what I was doing. I made lots of mistakes along the way, but I have been able to do what I love to do and still pay my bills for decades.
The trick is learning how to sell your art.
Selling is every bit as important to your career as producing your art. Most beginning artists believe that they will find an agent or gallery who will take over all the responsibilities of marketing the art and the artist will be free to spend all of his or her time producing art. That almost never happens. Even if you have wonderful galleries, no one will care as much about selling your art as you do. The foundation of every good artist-dealer relationship is the artist “selling” his or her art to that agent. You have to continually remind them that your art is wonderful. You have to keep them enthusiastic and interested. And you have to keep track of what they are doing. The art gallery business is one of the most volatile in the world. Galleries go out of business as frequently as restaurants, often with disastrous results for the artist. I have heard of several art dealers disappearing in the night along with their artists’ work.
Perhaps you will never find a gallery to sell your art. Don’t worry. I know many artists who do extremely well without ever interacting with galleries. They sell through art fairs or private exhibits or directly to their collectors, and the good thing about not working with galleries is that you don’t have to pay anyone a commission of your sales.
Art sales begin with getting your art seen.
The more widely your art is seen, the more likely it is that you will sell it. In this report I’ll give you many conventional and many unusual ways to present your art to the public. Another part of visibility is publicity. Most commercial enterprises include a sum in their budget for purchasing advertising. As an artist, you might want to buy ads, but I have also found many ways of getting free publicity and I am happy to pass those suggestions along to you. Presenting yourself and your art in a professional way is absolutely vital. I’ll talk about your personal presentation as well as the cards, brochures and other tools you can use to make a professional impression.
(Examples of Carole Katchen in the media)
Where and how do you find your buyers?
There are many ways to find and create collectors for your art. The biggest problem I have found in new artists is that they think that collectors are a very specific type of person and that collectors are rare. This is absolutely not true. Anyone you meet is a potential art collector. I’ll talk about how you get them so interested in your art that they want to buy a piece. There are techniques for being a good salesperson and I will teach you several of those. The most obvious and often the most neglected is simply to ask someone if he or she would like to buy a piece.
The final topic I’ll cover, and one of the most important, is how to maintain your enthusiasm. If you are not enthusiastic about your art, no one else will be enthusiastic about it either. As an artist you are constantly subject to criticism and rejection. Sometimes it’s overt. You might get negative reviews of your art. You might be rejected from contests. You might have exhibits where nothing sells. Sometimes it is not so obvious. It just seems that no one is interested in what you do. You have a studio stacked wall to wall with paintings that no one wants to buy. These are all common occurrences for artists and it’s natural to feel depressed when they happen. The problem is that depression is a downward spiral that can suck all the energy out of your art career. We are all faced with fear. How you deal with it makes all the difference to your success. I’ll give you some exercises to help you step beyond fear and rejection.
The most important thing I can tell you is that as an artist you are doing something wonderful. The value of learning to sell your art is that it enables you to keep producing the work that expresses your heart and soul. Whether you are living in good or in hard times the following 21 ways will help you to sell more of your art at any time.
Carole Katchen, Hot Springs 2009
Tricks, hints and secrets of success from the real world: the bestselling author Carole Katchen
Carole Katchen has been a professional and successful artist and author for more than 40 years. Her award-winning paintings, sculptures and prints have been sold in 32 countries on 6 continents. You can find her work in private and public collections, including the collection of Bill Clinton, former president of the United States.
Katchen has published 17 books, which have sold over 1 million copies, and she has written numerous magazine articles for Cosmopolitan, Parents and several art magazines. She is also a contributing editor to The Artists Magazine and a featured columnist for International Artist. Above all: Carole walks what she talks. For decades she herself has been a successful artist.
Bonus: Checklists & Worksheets
This is our additonal bonus for you if you buy "21 Ways to Sell Your Art in Hard Times" right now. Three helpful checklists and one worksheet:
Since 2004 we have run a website for artists to promote and sell their art. We know that the success of an artist does not only depend on his art. Above all, the success in sales depends on professional marketing.
You are creating quality art and you are proud of your work? Then get yourself the knowledge to promote it successfully. Finally making the money that you deserve from your art.
How much does the eBook cost?
How much might it be worth if you will sell your art in the future because of this eBook? How much might it be worth if you can make a living as an artist?
Carole Katchen will reveal to you how you can achieve this. She will also reveal what expensive mistakes you should avoid and how you get the biggest success with the lowest effort. How much hard-earned money will you save because of Carole's experience?
And have you ever talked to a marketing consultant or a public relations expert? They charge you easily more than 100 dollars for an 1-hour consultation (and that consultation alone hasn't sold you a single piece of work).
The eBook "21 Ways to Sell Your Art in Hard Times" costs 24.99 USD and might well be the best investment in your art career that you will ever have made.
Don't wait until all the other artists are using the same tricks to outpace you! (well-entertained collectors can be very loyal, so who comes first gets all the money)