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The author: Carole Katchen

Carole Katchen has been a professional and successful artist and author for 40 years. Her award-winning paintings, sculptures and prints have been sold in 32 countries and on 6 continents. You can find her work in private and public collections, among them the collections of Bill Clinton, former president of the United States.

She has written 17 published books, which have sold over 1 million copies, as well as magazine articles for Cosmopolitan, Parents and several art magazines. She is a contributing editor to The Artists Magazine and a featured columnist for International Artist. And above all: She herself has been a successful artist for decades.

Carole Katchen knows the artists' problems of promoting their art through her own experience and so she can pass the real secrets of success in promoting and selling on to other artists in an entertaining and accessible way. Carole Katchen walks what she talks and during the past decades she has proven by example that her advice really works "out there" in the real life.

(Examples of Carole Katchen in the media)

The publisher: Matthias Klopp

I have a degree in Business Administration and directly after graduating I founded my first company with about 250 US$: the idea agency "Knack die Nuss!" (German for "Crack the Nut" - a metaphor for solving a difficult problem).

We started on the desktop at home and received media coverage throughout Germany (see clippings on the right).

After having developed many successful ideas and solutions in different areas, I began to concentrate more and more on marketing. I discovered time and time again that many companies and many individuals had great products and talents. But what good is it if nobody knows about it?

That is why promoting is so crucial if you want to sell successfully. It's just the same with artists and their work.

In 2004 I took over the website www.kunst.ag ("kunst" is German for "art"), an online platform where artists from Germany, Austria and Switzerland can show and sell their art. That meant I could bring together two of my "loves": Art and marketing. There are so many artists creating outstanding art that no one ever sees - let alone buys - if it is not promoted.

What makes the difference between a successful artist and a failing artist?

The answer is: a successful artist is a famous artist.

How does an artist become famous?

To find an answer to this question I started researching the book market. There must have been an artist or a gallerist who put his secrets of success on paper. During my research, I found the book "Promoting & Selling Your Art" by the American artist and bestselling author Carole Katchen.

Reading the book I continuously found hints and tricks from Carole that I as an entrepreneur and marketing expert was also using successfully myself. It was instantly clear to me that this book would help any artist to become famous and successful.

I contacted Carole Katchen at the beginning of 2006 and we quickly came to an agreement. A few months later I published "Kunst erfolgreich verkaufen" (selling art successfully) as an eBook in German. The eBook has sold well from the start and continuously receives very positive feedback from artists. This shows that still today it delivers what Carole promises: the successful promotion of the artist and the sale of his art.

In 2008 we also published the English eBook "Promoting & Selling Your Art" to give as many artists as possible the access to this precious and proven knowledge.

Because of the great feedback we have received for "Promoting & Selling Your Art" in 2009, Carole wrote this completely new eBook "21 Ways to Sell Your Art in Hard Times" to help artists to turn these hard times into their times.

>> Order now "21 Ways to Sell Your Art in Hard Times"